Blueprint grid · Programmes
Audience Blueprint runs structured audience programmes for B2B brands in Singapore. Each programme maps to a defined targeting layer on our blueprint grid — from audience diagnostic through to a strategic audience retainer. All programmes are scoped at our Cecil Street studio at Prudential Tower with transparent deliverables and honest research-led strategy documentation.
Segment 01 · Overview
Every audience programme at Audience Blueprint follows a research-led strategy aligned to your segment priorities. Whether you need a single audience planning sprint or a strategic audience retainer, our Prudential Tower agency team scopes deliverables across the blueprint grid — research, map, target and test. We do not sell HR recruitment, job placement or guaranteed sales outcomes. These are professional audience strategy programmes for brands.
Indicative investment ranges start from S$5,500 for an audience diagnostic and scale to S$14,500+ monthly for a strategic audience retainer. Final pricing depends on research depth, segment complexity and targeting layer scope. Contact our Singapore B2B research agency team for a scoped proposal.
Programme blueprint · Cecil Street studio
Layer 01–06
Select the audience programme that matches your current blueprint grid layer. Most clients begin with an Audience Research Diagnostic before advancing to persona architecture or targeting strategy work.
Programme 01
A structured sprint to assess your current audience intelligence, map segment gaps and identify research depth requirements. We deliver an audience diagnostic summary, segment mapping overview and audience planning sprint recommendations. Ideal for SMEs and scale-ups entering professional audience strategy for the first time.
Indicative range: S$5,500–S$8,200 · 3–4 weeks
Programme 02
Our Cecil Street studio team builds persona architecture and blueprint grid frameworks your brand needs — segment profiles, targeting layer definitions and message-market fit priority matrices. This programme establishes the strategy blueprint deliverable your in-house team or retainer will follow.
Indicative range: S$9,200–S$13,500 · 4–6 weeks
Programme 03
Hands-on targeting layer design across paid, owned and earned channels. Research-led strategy stays consistent across every segment our Prudential Tower agency coordinates. Channel priorities and audience intelligence integration are scoped to your programme goals and internal review capacity.
Indicative range: S$7,800–S$16,500 · project or monthly block
Programme 04
We facilitate structured workshops aligning messaging to segment priorities and persona architecture. This programme focuses on message-market fit documentation without inflated claims about viral reach or follower counts. Deliverables include a messaging framework and segment response hypotheses.
Indicative range: S$6,500–S$10,800 · 2–4 weeks
Programme 05
A focused segment testing review interpreting audience response data, channel metrics and targeting layer effectiveness. We report programme outcomes honestly — without guaranteeing specific growth rates, sales figures or return on investment. Deliverables include a testing summary and recommended blueprint grid adjustments.
Indicative range: S$4,800–S$7,500 · 2–3 weeks
Programme 06
Ongoing agency support with monthly audience intelligence updates, segment mapping refinements, targeting layer reviews and segment testing checkpoints. The strategic audience retainer suits brands that need continuous research-led strategy from our Cecil Street studio without building a full in-house audience team.
Indicative range: S$14,500–S$22,000+ · monthly retainer
Audience review · segment testing
Layer 05
Most Singapore B2B brands begin with an Audience Research Diagnostic to establish baseline audience intelligence. From there, Persona & Segment Blueprinting or a Targeting Strategy Programme typically follows depending on whether your priority is persona architecture or channel alignment.
Message-Market Fit Workshops suit teams preparing campaign launches. Audience Testing & Iteration Cycles help brands with existing targeting layers that need honest segment response review. Strategic Audience Retainers provide ongoing professional audience strategy for brands without dedicated in-house research capacity.
Request programme scopingLayer 06
Project-based programmes have fixed scope, defined deliverables and confirmed SGD pricing in writing before work begins. Strategic Audience Retainers operate on monthly cycles with agreed deliverable volumes, segment testing reviews and blueprint grid update checkpoints.
Both engagement types include honest documentation of research depth and targeting layer scope. We do not guarantee sales figures, follower counts or return on investment under either model.
Programme session · Cecil Street studio